"They treat my apartment like it's their grandmother's. The statement arrives before I remember to ask for it."— Owner, Shoreline 9, on the Palm since 2022
Palma started with one apartment on the Palm and a laundry bag in the back of a Corolla. Seven years on we keep 340 keys, employ our own housekeeping team of 28, and still cap the portfolio each year — because "hand-kept" stops being true the moment it becomes a spreadsheet word.